Loyalty is built from the same engine as campaigns, so the two can never contradict each other. Points stay off until you have set up how they are earned, because a balance with no way to earn is worse than no loyalty at all.
Earn rules are composed, not picked from a list: a trigger (order placed, visit completed, reservation honoured, review submitted, profile completed, referral, birthday) plus conditions such as spend, category, day or time. Tiers (Bronze, Silver, Gold, VIP) are based on visits or spend, each with its own perks.
The rewards catalogue treats eligibility as a hard rule (points, tier, channel, dates) and targeting as a soft ranking, a picked for you order that costs the guest nothing extra. Real-world rewards such as valet parking, priority seating or a birthday table create a flag the waiter sees at the table, and challenges and streaks with deadlines turn a passive balance into a reason to book.
Guests can turn points into a coupon, apply it at payment and see it marked used, with the date and the order. Paid memberships, such as Weekday Diner or Corporate Unlimited, have visit allowances, a discount and member-only slots. Loyalty and CRM are included from the Growth plan.
How it connects
What the owner sets up or sees in the portal, and what the guest sees in the QR menu. Screens are from the demo restaurant, Maison Lumière, with demo data.
Earn rules decide what the guest sees in their points history
The owner composes earn rules from a trigger and conditions. Every point the guest earns appears in their history with the rule that applied, such as the Gold 1.5x and Tuesday-lunch 2x multipliers.
Tiers and perks appear on the guest profile
Tiers are set by visits or spend, each with its own perks. The guest sees their tier, their perks and how far they are from the next one.
The rewards catalogue is what the guest can redeem, at the table or at payment
Rewards the owner lists show up in the guest app. At payment the guest can pick a reward or pay part of the bill with points.
Key benefits
What Restaurant Loyalty Program does for your restaurant
Earn rules you compose
A trigger plus conditions, such as spend, category, day or time. Points stay off until you set them up.
Tiers and a rewards catalogue
Bronze, Silver, Gold and VIP based on visits or spend, with eligibility as a hard rule and targeting as a soft ranking.
Real-world rewards your team delivers
Valet parking, priority seating or a birthday table create a flag the waiter sees at the table.
Challenges, streaks and coupons
Deadlines turn a balance into a reason to book, and points can become a coupon with a visible usage history.
How it works
Set how points are earned
Build earn rules from a trigger and conditions. Nothing accrues until you do.
Define tiers and rewards
Choose the tiers, perks and rewards, with hard eligibility rules and soft targeting.
Guests earn and redeem
Guests see their balance, tier, challenges and coupons. Redeeming a real-world reward asks for confirmation first.
Your team delivers
Waiters see the flag at the table and the guest's tier, points and allergies.
Frequently asked
How do guests earn points?
Through earn rules you compose: a trigger such as an order placed, visit completed, reservation honoured, review submitted, profile completed, referral or birthday, plus conditions such as spend, category, day or time.
What is the difference between eligibility and targeting?
Eligibility is a hard rule based on points, tier, channel and dates. Targeting is a soft ranking that decides what is picked for you, and it costs the guest nothing extra.
Can I offer rewards that are not discounts?
Yes. Real-world rewards such as valet parking, priority seating or a birthday table create a flag the waiter sees at the table.
Are paid memberships supported?
Yes. Memberships are paid subscriptions with visit allowances, a discount and member-only slots.